MaastrichtMBA | Maastricht MBA | UMIO | Online MBA | Executive Education | Executive MBA | Parttime | MBA Opleiding

Digital Strategy

Digital strategy is about identifying opportunities and managing the risks in a way that society benefits from digitalisation. This way, digitalisation does not become yet another problem for our well-being, but is able to contribute to solutions of real problems (e.g. poverty, health, or the environment). From a business perspective, it is all about identifying value that can be generated by digital innovations for customers and business relations. Next to that, you will learn to develop new business models to turn value into employment, revenues and return on investment.


  • Introduction to Smart Services
  • Artificial Intelligence and Cognitive Computing
  • Big Data Analytics
  • The societal context of digital technology
  • Smart Service Interaction Prototyping


.Study load: 168 hours (13 weeks)
Contact time: 42 hours (5 days)
Credits: 6 ECTS

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