Strategic management is at the heart of management science. Strategic management takes a long-term and broad firm perspective, and in the broadest sense, strategic management deals with three questions:
(1) For what does the firm stand?
(2) In which environment does a firm operate?
(3) How can a specific firm achieve a competitive advantage in the field(s) it operate in?
Learn how firms develop strategies and how these strategies are implemented. A prudent strategic decision maker should be aware of the various approaches since a comparison and combination of the different perspectives may yield creative and innovative solutions. Mastering strategy will give you the tools to ensure your organisations sustainable competitive advantage.
CONTENT
DETAILS
.Study load: 68 hours (7 weeks)
. ..Contact time: 16 hours
.. .Credits: 3 ECTS
…Instructor: Boris Blumberg – Senior Lecturer of Strategic Management