Strategic Management
Strategic management is at the heart of management science. Strategic management takes a long-term and broad firm perspective, and in the broadest sense, strategic management deals with three questions:
(1) For what does the firm stand?
(2) In which environment does a firm operate?
(3) How can a specific firm achieve a competitive advantage in the field(s) it operate in?
Learn how firms develop strategies and how these strategies are implemented. A prudent strategic decision maker should be aware of the various approaches since a comparison and combination of the different perspectives may yield creative and innovative solutions. Mastering strategy will give you the tools to ensure your organisations sustainable competitive advantage.
CONTENT
- Evaluation of the firm’s environment
- Evaluation of firm’s strengths, weaknesses, opportunities and threats
- Competitive Strategies
- Cooperative Strategies
- Integration and Diversification
- Mergers and Acquisition
- Global Strategies
- Effect of the global business environment on the firm’s strategy
DETAILS
.Study load: 68 hours (6 weeks)
. ..Contact time: 16 hours
.. .Credits: 3 ECTS
…Instructor: Boris Blumberg – Senior Lecturer of Strategic Management