I believe that COVID-19 will indeed trigger some significant changes for topics of Entrepreneurship and Innovation. We have seen that many startups had to shut down their operations over the last year, leaving voids for post-Corona. Many of these gaps bode entrepreneurial opportunities in the years ahead.

However, we have also seen many businesses pivot their business models over the last year. Consider that the vast majority of companies that have always relied on offline sales channels were forced to find new ways to sell their products to customers. Whether these are just short-term tactical measures or whether these changes will translate into long-term strategic success remains to be seen.

Furthermore, we have seen that the use and adoption of technologies are changing due to Corona. For instance, we observe an increased acceptance of digital solutions, especially in areas that have been previously resisting the change. Overall, I presume a cultural shift is taking place so that many of the traditional resistance and rejection to innovations will be less pronounced in the future.