1. Executive, Digital Business, Educational week

Digitisation has enabled us to develop a world of digital twins and digital selves. Essentially any object and any human being in the world can potentially be mirrored in the digital world. This creates many opportunities for business and society. At the same time, it carries multiple risks.


Digital strategy is about identifying opportunities and managing the risks in a way that society benefits from digitalisation. This way, digitalisation does not become yet another problem for our well-being, but is able to contribute to solutions of real problems (e.g. poverty, health, or the environment). From a business perspective, it is all about identifying value that can be generated by digital innovations for customers and business relations. Next to that, you will learn to develop new business models to turn value into employment, revenues and return on investment.


  • Introduction to Smart Services
  • Artificial Intelligence and Cognitive Computing
  • Big Data Analytics
  • The societal context of digital technology
  • Smart Service Interaction Prototyping


.Study load: 168 hours (13 weeks)
Contact time: 42 hours (5 days)
Credits: 6 ECTS