What makes the MaastrichtMBA more than just a degree? For many, it’s the chance to immerse themselves in unique international experiences that challenge perspectives, foster connections, and spark lifelong growth. One such highlight is the International Week, where students from diverse backgrounds come together to explore cutting-edge topics in global business in a foreign environment. The latest International Week’s backdrop? Breathtaking South Africa, where students gained new perspectives on Sustainable Innovation.

This past November, the Sustainable Innovation elective took centre stage at Stellenbosch Business School in South Africa – a different campus from our own Tapijnkazerne, which our Executive On-Campus MBA students are used to. The Sustainable Innovation elective is one of three electives that our On-Campus students can choose from.

Over the course of an intense and inspiring week, participants dived deep into the principles of sustainable innovation, collaborated on meaningful projects, participated in company visits, and created memories that many describe as the pinnacle of their MBA journey: “My elective week in Cape Town was more than just a trip,” says On-Campus MBA student Katarzyna Wojtecka, “it was an immersive journey into the heart of sustainability, social impact, and the power of individual action. Overall, I would rate this week as an exceptional and transformative experience, with a unique blend of academic learning, cultural immersion, and personal reflection that has left a lasting impact.”

Diving into sustainability and social impact

“During the elective week in Cape Town, we explored a wide range of topics interconnected with sustainability and social impact,” Katarzyne explains. Their journey began with an in-depth look at South Africa’s socio-economic and political landscape. From there, the focus shifted to sustainability in business, with a visit to financial services giant Sanlam, showcasing how corporate responsibility can drive meaningful change.

But the most impactful moments often came from hands-on experiences: in Langa township, students witnessed the stark realities of inequality and the power of grassroots initiatives, while at the Change Makers Hub, they saw innovation in action, tackling plastic pollution through social entrepreneurship. Visits to Villiera Wine Estate and the Winelands further demonstrated how sustainable practices can shape industries beyond the corporate world. The week concluded with a forward-looking discussion on global strategic trends, pushing students to think beyond the present and explore the complexities of decision-making in an uncertain future.

Experiencing South Africa’s Cultural and Economic Diversity

The week also provided a unique international and African perspective, allowing students to experience South Africa’s incredible diversity. While the vineyards and parts of Cape Town carried a strong European influence, the visits to Langa and the SAFE initiative—which focuses on social entrepreneurship and sustainability—highlighted Africa’s complex social and economic challenges.

“At times, it felt like two different worlds: European-style comfort within breathtaking African landscapes, yet just a short drive away, communities fighting for equal opportunities,” says MBA student Jessica Köppel. “It reinforced the importance of understanding different perspectives and recognising our role as responsible leaders in creating change.” The breathtaking scenery, from the rolling vineyards to the exhilarating game drive, added another layer to the experience.

A lasting impact on perspectives

But the week wasn’t just an academic experience—it was a mindset shift. One of the key takeaways for students was the power of a positive attitude in driving change. “With the optimism and resilience of the people in South Africa, a lot is possible,” Jessica says. Despite deep-rooted challenges like inequality and corruption, there is a strong awareness—among both the disadvantaged and the privileged—that change is necessary. Conversations with professors, entrepreneurs, and corporate leaders reinforced the idea that a better future is within reach, provided that people continue to push for progress and accountability. “I am sure these lessons will stick with me and influence my future way of seeing things, and my future behaviour,” Jessica concludes.

“This week wasn’t just about learning—it was about seeing sustainability in action, from boardrooms to townships,” Katarzyne concludes. “It challenged my thinking, broadened my perspective, and reinforced why responsible leadership matters now more than ever.”

This article presents a recap of the elective week on Perspectives on Sustainable Innovation at Stellenbosch Business School, South Africa. This elective module of our Sustainable Innovation elective is part of the executive modular part-time MaastrichtMBA programme. The programme has a Triple Crown accreditation and is aimed for professionals with at least 5 years of working experience.