Which value propositions can an organisation use to attract new customers, and which strategies should it employ to ensure sustainable success?

This course addresses the interface between the organisation and its external environment, taking a customer-oriented, strategic perspective that considers all stakeholders. It emphasises the importance of sustainable value creation, focusing on value propositions that not only attract and retain customers but also contribute to sustainable development and sustainability goals, focusing on achieving long-term success while fostering positive social and environmental impacts. The course also focuses on building a responsible supply chain, exploring green revenue opportunities, and leveraging cultural diversity to foster innovation. By aligning strategy with the creation of long-term economic, social and environmental value, the course prepares students to foster positive impacts while ensuring organisational resilience in a changing global landscape.