Sustaining Competitive Advantage

About

Which value propositions can an organisation use to find new customers and which strategies should it employ to ensure sustainable success?

This course addresses the interface between the organisation and its external environment, taking a customer-oriented, strategic perspective that considers all stakeholders.

Content

  • Strategic Management
  • Strategic Marketing
  • Consumer Behaviour
  • Supply Chain Management
  • Corporate Social Responsibility
  • SDGs
  • Ethics

Details

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