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Sustaining Competitive Advantage

Which value propositions can an organisation use to find new customers and which strategies should it employ to ensure sustainable success? This module addresses the interface between the organisation and its external environment, taking a customer-oriented, strategic perspective that considers all stakeholders.

CONTENT

  • Strategic Management
  • Strategic Marketing
  • Consumer Behaviour
  • Corporate Social Responsibility
  • Ethics

DETAILS

.Study load: 168 hours (13 weeks)
…Contact time: 42 hours (5 days)
…Credits: 6 ECTS

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