MaastrichtMBA | Maastricht MBA | UMIO | Online MBA | Executive Education | Executive MBA | Parttime | MBA Opleiding

Sustaining Competitive Advantage

Which value propositions can an organisation use to find new customers and which strategies should it employ to ensure sustainable success? This course addresses the interface between the organisation and its external environment, taking a customer-oriented, strategic perspective that considers all stakeholders.

CONTENT

  • Strategic Management
  • Strategic Marketing
  • Consumer Behaviour
  • Supply Chain Management
  • Corporate Social Responsibility
  • SDGs
  • Ethics

DETAILS

.Study load: 168 hours (13 weeks)
…Contact time: 42 hours (5 days)
…Credits: 6 ECTS

Sounds interesting? Get an offline copy of the MBA provision