MaastrichtMBA | Maastricht MBA | UMIO | Online MBA | Executive Education | Executive MBA | Parttime | MBA Opleiding

Digital Business

If you want to manage your organisation in an efficient and effective way, you will need to identify opportunities for innovation and assist your employees in their personal development. All these goals start with being well informed to draw the right conclusions, making accurate predictions and appropriate decisions.


In other words, you should be prepared to use the most recent analytics technology. Being prepared requires awareness and an understanding of data science technologies. From a business perspective, it is all about identifying value that can be generated by digital innovations for customers and business relations. Next to that, you will learn to develop new business models to turn value into employment, revenues and return on investment.


  • Data Management
  • Data Science Case Studies
  • Digital Organisations
  • Artificial Intelligence and Cognitive Computing
  • Big Data Analytics
  • The societal context of digital technology


  Study load: 68 hours
    Contact time: 16 hours
    Credits: 3 ECTS
   Instructor: TBA

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